Today we've been tasked with writing a summary of good and bad web banner ads, good web banner ads should be visually appealing, and be showing the audience exactly what is on offer. when creating a good banner you want to make it as productive as possible, a productive banner is an effective banner. good banners often are quite visual with their linked site, and often express the link between what they are advertising, where it is, and the link between the site and the banner ad, as most people feel worried about the ad not being secure. Good banners are often straight to the point, and don't show irrelevant images. well placed ads often ensure security, as more times than not, secure ads are on well known sites, as the sites with a good reputation, are normally happy to host secure websites. it also helps if the product your selling is relevant to the site you've hosted it on. Good banners normally have a professional feel to the ad, any ad with spelling errors or irrelevance or too much immaturity on, normally push potential targets away.
Bad Banners
Bad banners are normally exactly opposite of what has been stated in the above, unsuitable banners normally consist of being either too simple, or too immature, or anything that pushes people away, normally the word " instant " can push people away, as things likes " instantmoney " will push people away as it is normally deemed as a scam. anything that has too much of something, or too little of something, or anything that isn't very clear, will normally drive people away, any web banner that pops up in peoples face, or any ad that pops up before the site, normally gets deleted.
Here are my examples of good advertisements, the ads I picked are advertisements that are clear and to the point, they advertise high profile and well known products that are related to the site.
Good banners Are...
- Clear
- not too simple, not too friendly
- visually appealing.
- shows you whats on offer
- shows where its on offer.
- related to the home site.
Watchdogs, xbox 360, upcoming game, hosted on a games informer site.
Again, an advertisement on a games informer site, straight to the point, professional.
Metro last light, hosted on a PC builder site, related to the host's product, a product known and high profiled, and a known title.
A known company hosted on a PC builder site, related to PC's, graphics card builder.
A clear, and straight to the point advertisement, explaining what they do, and where it is, high profile machines.
Bad Ad Examples
bad ads as mentioned previously, are either unclear, unrelated or overly friendly or overly bland.
Bad Banners Are....
- Unclear
- Talks about money
- overly friendly
- too bland
- pop up in your face
- Unrelated to the host site.
Overly friend, unrelated to the host site, tells you to click on it.
Strange mind game, unclear, life insurance ads are normally dodgey, money related.
Unrelated to the host site, small print, very unclear, too simple.
Too simple, doesnt explain what it is or what it does, or where it goes.
Unrelated to the host site, unusual, rather unclear, no clear view to where it goes.
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